Selecting a firm to handle your search engine optimization (SEO) and internet marketing activities can be quite a challenging and difficult task. Firstly, because there are so many firms to choose from and secondly, all of them claim the same thing or offer the same services.

In this myriad of shortlisting the 'best' SEO firm, we often tend to forget a few very important points that one should keep in mind when selecting a firm to handle its SEO activities. If you want to get more information regarding SEO company in India, refer https://www.imarkinfotech.com/seo-company-india/

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Following are the main criteria for selecting the best SEO company:

1.Ask for Past Experience

This is one of the most important tips – ask the SEO firm about their past SEO campaigns and review samples of past work or case studies with their results. Reviewing this can help you understand how helpful their services will be and what methods they use to achieve top rankings. 

2. Learn about the SEO methods

Before interviewing any company, make sure you have some idea about SEO methods and practices. Stay away from firms that use unacceptable SEO methods (Black Hat SEO). Here are a few questions you should ask an SEO firm;

• How will the SEO firm determine which keywords will be used? – You will get to know if the firm is performing proper research.
• Will the optimization plan include an analysis of your site's design, coding, content, navigation and links?

3. Avoid firms that promise Number 1 rankings

An SEO firm MIGHT achieve a number one ranking, but the search engine rankings change every day so you probably won't stay in the top position (or any position) for too long. For that, you need to keep updating your site and adjusting your strategy frequently.